World of Excuses
Cutting through climate change apathy with the United Nations.
An online experience that puts Earth’s reliance on fossil fuels into alarming perspective and provides the tools to dismantle our excuses.
Visit: Don’t Choose Extinction
Recognition: | One Show | Merit Digital & Online Websites | Ad Stars | Crystal Use of Digital, Crystal Not for Profit
Client: United Nations Development Programme
Skillset: UX Lead, Ideation, digital strategy, UX writing
The project at a glance.
As a people, we are hurtling towards a point of no return - irreparable damage to our home, planet Earth. Despite the science, Earth's leaders continue to spend hundreds of billions of dollar on fossil fuel subsidies. It's a big - whole of the planet big - problem, and in a context of nation-wide bushfires, Black Lives Matter and a global pandemic it can be all too easy to disassociate.
To curb inaction, we created The World of Excuses. It was to be our reality check moment - 'the dinosaurs had an asteroid, what’s our excuse for destroying ourselves?' - Given there is no silver bullet argument against climate inaction that appeals to everyone; the 7 billion strong audience each clings to different excuses to justify it. To curb inaction, we created The World of Excuses.
The solution, in a bit more detail.
The World of Excuses is a digital eco-system that aims to propel people beyond awareness, and inspire the world to move from apathy to action and help save the planet. The experience allows users to click into each excuse that threaten our survival, pictured as asteroids looming above the earth that threaten to do the same. Within each they will find information and tools to provide direct action. The tools include a Chrome Plugin Thesaurus Rex, designed to help people navigated the terms around fossil fuels online, The Voice of Reason, an Alexa skill that disarmingly rebuts every climate change myth or excuse; a spin on The Birds and The Bees with an e-book that gives children the arguments they need to convince their parents and peers. All being rolled out by the end of 2022.
